An international acoustics panel manufacturer wanted to put a new vitality into its web presence by updating the look and feel as well as adding interactive features that would make the buying experience more attractive and enticing for a new market segment: Interior designers and Hifi customers. The solution was to redesign their current e-Commerce website to reflect a modern look and feel that appeals to decorators and hifi customers, and to introduce a state-of-the-art visualization technology seen nowhere else among competition to help potential clients see the product in their rooms before purchase.
They wanted to increase visibility online and garner more organic users through search engines locally and internationally. To this date, they have improved from 8-10th position to the 1st or 2nd for each of their primary keywords nationally in the US.
The website redesign focused on ease-of-use, so I crafted a clear user experience by using transparent images, subtle smooth textures, high-definition images, and vibrant color.
The company's main offering is free acoustical advice for people looking to best enhance the acoustics of their room, so I gave this call to action a lot of attention, space, and real estate on the home page. I also created a full-screen video background that not only tells the story that the company builds products for people who experience and work with audio, but calls for them to start shopping for what they need.
I introduced a new product feature that aims to help the customer better explore and visualize the aesthetic impact of room acoustics and the company's new line of attractive, yet functional, designs.
Attractive, yet Functional
The Product Visualizer
Gives customers the ability to truly "see" what they are buying by giving a sense of scale, color choice, and other accessories, through a life-like but customizable scene.
For the website redesign, I paid careful attention to the function of the menu. I made it full-width, added the search bar to the middle, bringing it front and center, consolidated links that spread the full top bar width, and combined menu options to be both easily usable and an appropriate number of links.
The flyout menu was very important function for the website, as it allows a first peek to the products and categories. I wanted this to stand out, so I gave each product its own gracious amount of space by widening the drop-down menu to full-width, by using non-cropped transparent background images. This gave it the modern look and feel, as well as made it easier for customers to visually experience the products.